=+4. To promote your new womens sportswear line, what female athlete would you ask to endorse the

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=+4. To promote your new women’s sportswear line, what female athlete would you ask to endorse the clothing and why? Explain possible advantages and disadvantages of the celebrity endorsement.

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Sports And Entertainment Marketing

ISBN: 9780538445153

3rd Edition

Authors: Ken Kaser, Dotty B. Oelkers

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