4. Would you agree that social media has become an effective means of building engagement between fans

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4. Would you agree that social media has become an effective means of building engagement between fans and a sports property? Why or why not? Do you personally use social media, if so how? If not, why not? In what way can sports brands use social media to reach you?

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Sports Marketing

ISBN: 978-1032112787

3rd Edition

Authors: Michael J Fetchko ,Donald P Roy ,Vassilis Dalakas

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