5. Examine the marketer-controlled communications channels listed in Figure 10.5. For your colleges sports, rank the various
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5. Examine the marketer-controlled communications channels listed in Figure 10.5. For your college’s sports, rank the various channels in terms of most useful to least useful in building a strong sports brand. Does it make a difference on the target market? Why or why not? Does it make a difference on which sport? Why or why not?
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Related Book For 
Sports Marketing
ISBN: 978-1032112787
3rd Edition
Authors: Michael J Fetchko ,Donald P Roy ,Vassilis Dalakas
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