6. Refer back to the opening vignette about minor league baseball. If you were the marketing manager

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6. Refer back to the opening vignette about minor league baseball. If you were the marketing manager for a local minor league team, how would you utilize the various media advertising channels of television, radio, newspapers, and outdoor? Would they be used for awareness or engagement, or both? What types of messages would you create? Justify your choices of media and messages.

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Sports Marketing

ISBN: 978-1032112787

3rd Edition

Authors: Michael J Fetchko ,Donald P Roy ,Vassilis Dalakas

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