7. Pick a professional sports team (major league or minor league). Discuss how the team uses sales...

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7. Pick a professional sports team (major league or minor league). Discuss how the team uses sales promotions. Does it use risk-reducing incentives or value-added incentives, or both? What are the benefits of using the sales promotions? What are the dangers? Do you think the sports team is using about the right amount, or should they be increased or decreased? Why?

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Sports Marketing

ISBN: 978-1032112787

3rd Edition

Authors: Michael J Fetchko ,Donald P Roy ,Vassilis Dalakas

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