8. Refer back to the opening vignette about minor league baseball. If you were the marketing manager
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8. Refer back to the opening vignette about minor league baseball. If you were the marketing manager for the local minor league team and only had the budget to hire one salesperson, how would you use that person? Describe the types of individuals or businesses you would have him/her contact. Would you use the person for just selling or also for customer relations after the sale? Justify your answer.
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Related Book For
Sports Marketing
ISBN: 978-1032112787
3rd Edition
Authors: Michael J Fetchko ,Donald P Roy ,Vassilis Dalakas
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