5. The breakdown of games by month and day of week is given in Figure 12.15. In...
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5. The breakdown of games by month and day of week is given in Figure 12.15. In order to make decisions about scheduling investments of marketing dollars against this schedule, what data or information that is not provided in the case would be beneficial? Why?
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Related Book For
Sports Marketing
ISBN: 978-1032112787
3rd Edition
Authors: Michael J Fetchko ,Donald P Roy ,Vassilis Dalakas
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