5. The breakdown of games by month and day of week is given in Figure 12.15. In...

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5. The breakdown of games by month and day of week is given in Figure 12.15. In order to make decisions about scheduling investments of marketing dollars against this schedule, what data or information that is not provided in the case would be beneficial? Why?

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Sports Marketing

ISBN: 978-1032112787

3rd Edition

Authors: Michael J Fetchko ,Donald P Roy ,Vassilis Dalakas

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