6. Review the three levels of a product that are described in the chapter and shown in...

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6. Review the three levels of a product that are described in the chapter and shown in Figure 7.4. Apply the levels of product concept by discussing each level in terms of the most popular sport at your school.

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Sports Marketing

ISBN: 978-1032112787

3rd Edition

Authors: Michael J Fetchko ,Donald P Roy ,Vassilis Dalakas

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