7. Review the four influences on the rate of adoption of new innovation. Pick a recent sports...
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7. Review the four influences on the rate of adoption of new innovation. Pick a recent sports innovation not discussed in the chapter and go through each of the influences and what the brand did to manage the innovation adoption process.
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Sports Marketing
ISBN: 978-1032112787
3rd Edition
Authors: Michael J Fetchko ,Donald P Roy ,Vassilis Dalakas
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