7. Review the four influences on the rate of adoption of new innovation. Pick a recent sports...

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7. Review the four influences on the rate of adoption of new innovation. Pick a recent sports innovation not discussed in the chapter and go through each of the influences and what the brand did to manage the innovation adoption process.

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Sports Marketing

ISBN: 978-1032112787

3rd Edition

Authors: Michael J Fetchko ,Donald P Roy ,Vassilis Dalakas

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