8. One reason horse racing has a difficult time attracting new fans is the complexity of the...

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8. One reason horse racing has a difficult time attracting new fans is the complexity of the sport, especially in terms of statistics. Do online research to examine some statistics from horse racing. How complex are they to understand? What approaches can horse racing use to make them simpler and attract new fans to the sport?

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Sports Marketing

ISBN: 978-1032112787

3rd Edition

Authors: Michael J Fetchko ,Donald P Roy ,Vassilis Dalakas

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