9. Pick a pro sports team located near you or one of which you are a fan.
Question:
9. Pick a pro sports team located near you or one of which you are a fan. Which of the brand leveraging strategies discussed in the chapter could the team use to grow revenue? Give an example of a new product that could be introduced in support of the strategy you selected.
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Related Book For 
Sports Marketing
ISBN: 978-1032112787
3rd Edition
Authors: Michael J Fetchko ,Donald P Roy ,Vassilis Dalakas
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