After news of golfer Tiger Woods extramarital affairs became public, a number of his endorsers chose to
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After news of golfer Tiger Woods’ extramarital affairs became public, a number of his endorsers chose to discontinue their association with him. But Nike did not. Considering what you have learned about branding, why might Nike have made that decision?
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Sport Marketing
ISBN: 9781450424981
4th Edition
Authors: Bernard J. Mullin , Stephen Hardy , William A. Sutton , David J. Stern
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