Apply the theory of place to your favorite sport venue, as we did to Fenway Park. What
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Apply the theory of place to your favorite sport venue, as we did to Fenway Park. What are the most important elements of the ensemble? What elements of the place ensemble could be accentuated in the design or in promotions?
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Related Book For
Sport Marketing
ISBN: 9781450424981
4th Edition
Authors: Bernard J. Mullin , Stephen Hardy , William A. Sutton , David J. Stern
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