As a simple review, find at least two examples of each cross-effect among the five Ps, either

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As a simple review, find at least two examples of each cross-effect among the five Ps, either in this book or in some other resource.

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Sport Marketing

ISBN: 9781450424981

4th Edition

Authors: Bernard J. Mullin , Stephen Hardy , William A. Sutton , David J. Stern

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