Assess the five components of sport marketing analysis in terms of their role in analyzing the marketing

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■ Assess the five components of sport marketing analysis in terms of their role in analyzing the marketing mix and implementing SWOT and PEST analyses.

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Advanced Theory And Practice In Sport Marketing

ISBN: 9781032137537

4th Edition

Authors: Eric C. Schwarz, Kyle J. Brannigan, Kevin P. Cattani, Jason D. Hunter

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