Assume that Adidas, the shoe manufacturer, has decided to sell expensive wristwatches for men and women. What

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Assume that Adidas, the shoe manufacturer, has decided to sell expensive wristwatches for men and women. What factors should it consider when developing its strategy for choosing retail partners?

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Marketing

ISBN: 9781260305746

5th Edition

Authors: Levy Michael, Grewal Dhruv

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