Based on your assessment of the strong positive and negative associations with your schools athletics program, develop

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Based on your assessment of the strong positive and negative associations with your school’s athletics program, develop three strategies either to nurture these brand associations or to overcome the negative brand associations.

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Sport Marketing

ISBN: 9781450424981

4th Edition

Authors: Bernard J. Mullin , Stephen Hardy , William A. Sutton , David J. Stern

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