Begin a journal that you will keep for 30 days. The focus of the journal is to identify through sportrelated media outlets (e.g., USA Today, ESPN.com, Sports Illustrated) crises in sport that have required PR response or damage control efforts. Do some issues seem to come up more frequently than others?

Do some organizations seem to be more adept than others at dealing with a crisis? Do you think that the strategy used to deal with the crisis was effective?