Cervlo is a high-end Canadian bicycle manufacturer. Assume the company is considering entering the United Kingdom and

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Cervélo is a high-end Canadian bicycle manufacturer. Assume the company is considering entering the United Kingdom and Chinese markets. When doing its market assessment, what economic factors should Cervélo consider when making its decision? Which market do you expect will be more lucrative for Cervélo? Why?

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Marketing

ISBN: 9781260305746

5th Edition

Authors: Levy Michael, Grewal Dhruv

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