Contextualize the dimensions of social responsibility in terms of the application to sport marketing theory and practice
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■■ Contextualize the dimensions of social responsibility in terms of the application to sport marketing theory and practice as related to stakeholder engagement, communication, and evaluation.
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Advanced Theory And Practice In Sport Marketing
ISBN: 9781032137537
4th Edition
Authors: Eric C. Schwarz, Kyle J. Brannigan, Kevin P. Cattani, Jason D. Hunter
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