Create a product-space map like the one in figure 6.2 that indicates where your product can be
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Create a product-space map like the one in figure 6.2 that indicates where your product can be positioned in a competitive marketplace.
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Related Book For 
Sport Marketing
ISBN: 9781450424981
4th Edition
Authors: Bernard J. Mullin , Stephen Hardy , William A. Sutton , David J. Stern
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