Critically review the marketing concept of sport in terms of sport production, the sport product, and the

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Critically review the marketing concept of sport in terms of sport production, the sport product, and the selling of sport.

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Advanced Theory And Practice In Sport Marketing

ISBN: 9781032137537

4th Edition

Authors: Eric C. Schwarz, Kyle J. Brannigan, Kevin P. Cattani, Jason D. Hunter

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