Describe the most logical indicators of commitment for the following sport consumers: (a) Montreal Canadiens fans, (b)

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Describe the most logical indicators of commitment for the following sport consumers:

(a) Montreal Canadiens fans,

(b) members of a local gymnastics club.

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Sport Marketing

ISBN: 9781450424981

4th Edition

Authors: Bernard J. Mullin , Stephen Hardy , William A. Sutton , David J. Stern

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