=+Discuss the any press is good press statement with a partner. Make a list of examples of

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=+Discuss the ‘‘any press is good press’’ statement with a partner. Make a list of examples of negative publicity that has hurt a celebrity’s or team’s image. Also, give an example of an increase in attendance or sales due to negative publicity.

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Sports And Entertainment Marketing

ISBN: 9780538445153

3rd Edition

Authors: Ken Kaser, Dotty B. Oelkers

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