=+Do you think the lawsuit was a publicity stunt, even though its costs likely exceeded the increased
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=+Do you think the lawsuit was a publicity stunt, even though its costs likely exceeded the increased sales of the books? If so, is such a tactic to increase publicity ethical? Why or why not?
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Sports And Entertainment Marketing
ISBN: 9780538445153
3rd Edition
Authors: Ken Kaser, Dotty B. Oelkers
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