For each of the following scenarios, identify what custom research approach would be of most value.

First, specify a quantitative or qualitative approach and then add any specifics (e.g., quantitative onsite surveying, qualitative focus groups).

A minor league hockey team wants to find out how game attendees feel about the at-game experience.

A brand of baseball gloves and gear, looking to develop a new advertising campaign aimed at parents of Little League players, wants to understand what emotional ties kids and their parents have to equipment handed down.

A motorsports venue is considering offering various ticket packages that include multiday passes, varying food and beverage options, and merchandise offers. The venue needs consumer feedback to identify appropriate pricing and interest in the offers.

A professional sport league wants to gain an understanding of how avid and casual fans’ opinions of the league change when athletes run afoul of the law.

A major sports drink brand wants to know how its sponsorship of college football is driving purchase behavior among people ages 18 to 25 who are athletically active.