How does BP fare in the value equation? Does the fact that BP saved money while reducing

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How does BP fare in the value equation? Does the fact that BP saved money while reducing greenhouse gas emissions indicate a win-win-win for company profits, the environment, and society? How might that value be offset by other operations of the oil company, such as the massive oil spill in Alaska or the deaths of 15 refinery workers in Texas?

Does BP need to refigure the balance equation? Which stakeholders, if any, deserve greater or less consideration by the company?

Does BP maintain adequate accountability? Might greater transparency in its operations and communications have helped it avoid environmental and safety crises? How might greater accountability have affected its overall value and balance equations?

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Sustainable Marketing

ISBN: 9780136117070

1st Edition

Authors: Diane Martin , John Schouten

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