What is the responsibility of marketing toward the environment? What is marketing’s responsibility to society, including its most vulnerable populations? Consider the following questions: Can marketing actions be considered ethical if they are fundamentally unsustainable? Is it ethical to steal resources and opportunities from future generations in order to increase profits today? And as a consumer, is it ethical to buy and use a product manufactured with slave labor? With child labor? Where should marketers draw the line between lower prices to customers and dangerous conditions for workers?