Identify a sport or a sport organization on the rise and one on the decline. What types
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Identify a sport or a sport organization on the rise and one on the decline. What types of evidence support the notions of either rise or decline? Is the change caused by the invisible hand of the market or by the visible hand of marketing?
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Sport Marketing
ISBN: 9781450424981
4th Edition
Authors: Bernard J. Mullin , Stephen Hardy , William A. Sutton , David J. Stern
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