Identify the various associations that are created by your product. Are they positive or negative? Are they

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Identify the various associations that are created by your product. Are they positive or negative? Are they unique? Develop strategies to reinforce and nurture the positive associations and brainstorm what must be done to manage the negative associations.

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Sport Marketing

ISBN: 9781450424981

4th Edition

Authors: Bernard J. Mullin , Stephen Hardy , William A. Sutton , David J. Stern

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