Identify the various associations that are created by your product. Are they positive or negative? Are they
Question:
Identify the various associations that are created by your product. Are they positive or negative? Are they unique? Develop strategies to reinforce and nurture the positive associations and brainstorm what must be done to manage the negative associations.
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Related Book For
Sport Marketing
ISBN: 9781450424981
4th Edition
Authors: Bernard J. Mullin , Stephen Hardy , William A. Sutton , David J. Stern
Question Posted: