Imagine if all the externalized costs for gasoline were included in the price per gallon to the

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Imagine if all the externalized costs for gasoline were included in the price per gallon to the consumer. Filling the tank of a car or SUV could cost somewhere between $300 and $400.

How would that affect your driving habits? What alternatives would you consider for transportation? How might it influence your choice of where to live?

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Sustainable Marketing

ISBN: 9780136117070

1st Edition

Authors: Diane Martin , John Schouten

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