One of the main criticisms of marketing and consumerism is that the retail prices of goods and

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One of the main criticisms of marketing and consumerism is that the retail prices of goods and services fail to reflect the true costs of their manufacturing and marketing. Would a fair price for a product also include a premium for its impact on the environment and human health? Why or why not?

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Sustainable Marketing

ISBN: 9780136117070

1st Edition

Authors: Diane Martin , John Schouten

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