The big emerging markets (BEMS) discussed in this chapter are frequently in the news. Choose one of

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The big emerging markets (BEMS) discussed in this chapter are frequently in the news. Choose one of the countries to follow during the semester; keep a journal with notes or pasted-up articles from the press. What issues identified in the chapter continue to affect trade prospects in your country? What new issues, if any, have developed?

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Global Marketing Management

ISBN: 9780130332714

4th Edition

Authors: Warren J. Keegan, Mark C. Green

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