In this chapter, we discuss the fact that researchers have found that store image and atmospherics exert

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In this chapter, we discuss the fact that researchers have found that store image and atmospherics exert a huge impact on customers’

shopping behaviour. What are the key elements of a store’s atmospherics and image, and why do you think they affect consumers so strongly?

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Marketing

ISBN: 9781260305746

5th Edition

Authors: Levy Michael, Grewal Dhruv

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Question Posted: Nov 25, 2024 08:02 AM

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In this chapter, we discuss the fact that researchers have found that store image and atmospherics exert

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Marketing

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