Interview someone with sport marketing responsibilities in an athletics department, fitness facility, or pro sport organization and

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Interview someone with sport marketing responsibilities in an athletics department, fitness facility, or pro sport organization and ask about the person’s duties. Ask what percentage of the person’s time is devoted to sales activities. What methodologies does he or she employ? How does he or she train the sales staff? How did the person begin in the business?

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Sport Marketing

ISBN: 9781450424981

4th Edition

Authors: Bernard J. Mullin , Stephen Hardy , William A. Sutton , David J. Stern

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