Set up an informational interview and visit the sports information or media relations entity on your campus.

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Set up an informational interview and visit the sports information or media relations entity on your campus. During your interview, discuss the concepts of reactive, proactive, and integrated media relations and the amount of time that the entity spends on each approach. Identify an example of each function in that media relations setting.

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Sport Marketing

ISBN: 9781450424981

4th Edition

Authors: Bernard J. Mullin , Stephen Hardy , William A. Sutton , David J. Stern

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