Try your hand at a new product image, mark, or logo for the merchandise of your favorite
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Try your hand at a new product image, mark, or logo for the merchandise of your favorite sport organization. What are the key elements of this image that you think will make it attractive to consumers? How will you protect the value of your product? Use ideas from readings (note page numbers). Be sure to consider how the new marks truly capture the core of your product.
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Related Book For
Sport Marketing
ISBN: 9781450424981
4th Edition
Authors: Bernard J. Mullin , Stephen Hardy , William A. Sutton , David J. Stern
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