=+Use the Internet to find additional examples of athletes, coaches, and celebrities who are positive role models

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=+Use the Internet to find additional examples of athletes, coaches, and celebrities who are positive role models for product endorsements. Do you believe they actually use the products they endorse? Explain why or why not.

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Sports And Entertainment Marketing

ISBN: 9780538445153

3rd Edition

Authors: Ken Kaser, Dotty B. Oelkers

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