Using an example from a current sport organization, illustrate the effects of price on the remaining four
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Using an example from a current sport organization, illustrate the effects of price on the remaining four Ps. Describe scenarios that demonstrate both positive and negative effects.
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Related Book For
Sport Marketing
ISBN: 9781450424981
4th Edition
Authors: Bernard J. Mullin , Stephen Hardy , William A. Sutton , David J. Stern
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