What are the basic components of state-of-being segmentation? Give examples of the state-of-being segments most important to
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What are the basic components of state-of-being segmentation? Give examples of the state-of-being segments most important to your local college women’s basketball team.
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Related Book For 
Sport Marketing
ISBN: 9781450424981
4th Edition
Authors: Bernard J. Mullin , Stephen Hardy , William A. Sutton , David J. Stern
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