You are the in-house legal counsel for a start-up energy drink company. You have been asked to review the plans for a marketing campaign timed to coincide with the start of the Y Games, an extreme sports competition. The energy drink company is not an official sponsor of the Y Games, but a well-known official sponsor is in the energy drink category. The company wants to use imagery with an action sports theme, including snowboarding, and plans to activate the campaign primarily using social media. The company does not plan to use any of the Y Games’ registered trademarks but does plan to have a wellknown snowboarder who will be competing in this year’s Y Games serve as a highly visible spokesman and contribute unique content, including comments immediately after competition, on the company’s Facebook page. Discuss how you will approach determining the legal issues raised by the campaign as well as the possible threat of legal action over ambush marketing. Then, based on the examples and cases discussed throughout the chapter, suggest alternatives that could be used in the campaign to resolve the legal issues that you have identified.