Designing the message: Depending on the audience and the objective, the message would differ significantly. If you
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Designing the message: Depending on the audience and the objective, the message would differ significantly. If you want to establish a strong brand image among sport-loving men you might decide to sponsor football. But if you want people to come to your Saturday sale you will send a different message!
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Managing And Organizations An Introduction To Theory And Practice
ISBN: 9780857020413
3rd Edition
Authors: Stewart R Clegg, Tyrone S. Pitsis, Matthew Mount
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