Defining communication objectives: Once you know your audience you have to define the objective of your communication:
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Defining communication objectives: Once you know your audience you have to define the objective of your communication: do you want your audience to learn about your brand? Or do you want them to come to your sale next Saturday?
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Related Book For 
Managing And Organizations An Introduction To Theory And Practice
ISBN: 9780857020413
3rd Edition
Authors: Stewart R Clegg, Tyrone S. Pitsis, Matthew Mount
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