Identifying the target audience: If you want to sell clothing you have to identify who you would like to sell it to. You could target men, women, or children. But these categories are not precise enough by far. If you decide to target women you have to consider different subgroups such as fashionable 14–18 year olds, 18–24 year olds that are more independent, 25–35-year-old businesswomen, etc. Each audience is a target market in itself.