According to Nielsen Inc., the top 20 rated TV shows for 2018, based on the share of
Question:
According to Nielsen Inc., the top 20 rated TV shows for 2018, based on the share of the total available audience, are listed here. A researcher believes that viewing habits of viewers who live in the U.S. Pacific Standard Time (PST) zone are not related to the Nielsen shares. The researcher surveyed a random sample of TV viewers in the PST zone and computed a composite ranking for the top 20 TV shows.
a. Draw a scatter diagram. Place the Nielsen rating on the horizontal axis and the ranking of PST zone TV viewers on the vertical axis.
b. Compute the coefficient of rank correlation between the two variables.
c. At the .05 significance level, is it reasonable to conclude there is a positive association between the Nielsen shares and the PST zone rankings?
Step by Step Answer:
Statistical Techniques In Business And Economics
ISBN: 9781260239478
18th Edition
Authors: Douglas Lind, William Marchal, Samuel Wathen