5. Summarize the results of parts 1–4 as a written report of your findings.

How have the roles of working women changed in America? How many of the jobs in America are held by women? How has advertising refocused ads to influence the 31% of women who are the primary breadwinners in their family? The latest numbers put women’s share of the 130.2 million jobs in America at 49.8%. Mya Frazier has examined the role of working women in her white paper article “The Reality of the Working Woman: Her Impact on the Female Target Beyond Consumption.”21 The information that follows is adapted from a quantitative study of 1136 men and 795 women conducted by JWT and Advertising Age and discussed in her paper.
When asked “Who is the household breadwinner?” 100 men and 100 women responded as follows.

During the recent recession, 82% of pink slips went to men, reflecting men’s dominance in sectors like construction and manufacturing. Anxieties during this time are listed in the next table for 100 men and 100 women.

When asked if they had trouble “separating my work life from my personal life, and vice versa,” n5300 women respondents had a disparity by generations, as given in the next table.

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You Spouse or Significant Other About Equal Total Men 64 16 Women 31 45 220 20 100 24 100