A marketing consulting company wants to estimate the percentage of students holding credit cards by sending questionnaires

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A marketing consulting company wants to estimate the percentage of students holding credit cards by sending questionnaires to students. The sponsor of this research wants to establish a 95 % confidence interval and a ±1 % error margin. To achieve this precision, how many questionnaires should the company send out if every student responds?

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Related Book For  book-img-for-question

Statistics For Business And Financial Economics

ISBN: 9781461458975

3rd Edition

Authors: Cheng Few Lee , John C Lee , Alice C Lee

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