Many companies use well-known celebrities in their ads, while other companies create their own spokespersons

(such as the Maytag repairman). A study in the Journal of Marketing (Fall 1992) investigated the relationship between the gender of the spokesperson and the gender of the viewer in order to see how this relationship affected brand awareness. Three hundred television viewers were asked to identify the products advertised by celebrity spokespersons.The results are presented in two tables on page 460.

a. For the products advertised by male spokespersons, conduct a test to determine whether audience gender and product identification are dependent factors.

Test using a = .05.