Churn occurs when customers stop doing business with a company or stop subscribing to a service. The
Question:
Churn occurs when customers stop doing business with a company or stop subscribing to a service. The file Bank Churn Study contains data from a churn study conducted by an international bank.
For each bank customer in the sample, the study includes ID number, credit score, domicile, gender, age, tenure (number of years that the customer has been a client of the bank), bank balance, number o f bank products the customer has purchased thro ugh the bank, whether the customer has a credit card (0 = no, I = yes), whether the customer is an active member (0 = no , I = yes), salary, a nd whether the customer left the bank (0 = no, I = yes).
Analyze the data a nd assess the likelihood that the customer will leave the bank.
Step by Step Answer:
Statistics For Managers Using Microsoft Excel
ISBN: 9780135969854
9th Edition
Authors: David M. Levine, David F. Stephan, Kathryn A. Szabat