Question: Wally's Discount Stores sell basic essentials for food, home, health, apparel, and home. Wally's produces and sells private-label goods under its ShowGo label in addition
Wally's Discount Stores sell basic essentials for food, home, health, apparel, and home. Wally's produces and sells private-label goods under its ShowGo label in addition to select nationally advertised brands. The file Wally's contains a sample of 410 Wally's shoppers who purchased ShowGo products during a recent month. For each customer in the sample, the file contains an ID number, the amount of ShowGo products purchased ($), and whether the customer has a Wall y's credit card (No or Yes), as well as the following demographic data: weekly household income ($), gender, age (years), customer self -rated healthy eating habits ( 1- to - 10 scale, in which I is poor and 10 is excellent), a nd customer self-rated active lifestyle (1 - to - 10 scale, in which 1 is sedentary and 10 is very active).
Analyze these data and prepare a report describing your conclusions.
Step by Step Solution
3.35 Rating (167 Votes )
There are 3 Steps involved in it
Regression Analysis ShowGo Products Purchased am ive Lifestyle Analysis of Variance Source Regression Wallys Card Weekly Household Income Male Age Hea... View full answer
Get step-by-step solutions from verified subject matter experts
