Wally's Discount Stores sell basic essentials for food, home, health, apparel, and home. Wally's produces and sells

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Wally's Discount Stores sell basic essentials for food, home, health, apparel, and home. Wally's produces and sells private-label goods under its ShowGo label in addition to select nationally advertised brands. The file Wally's contains a sample of 410 Wally's shoppers who purchased ShowGo products during a recent month. For each customer in the sample, the file contains an ID number, the amount of ShowGo products purchased ($), and whether the customer has a Wall y's credit card (No or Yes), as well as the following demographic data: weekly household income ($), gender, age (years), customer self -rated healthy eating habits ( 1- to - 10 scale, in which I is poor and 10 is excellent), a nd customer self-rated active lifestyle  (1 - to - 10 scale, in which 1 is sedentary and 10 is very active).

Analyze these data and prepare a report describing your conclusions.

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Statistics For Managers Using Microsoft Excel

ISBN: 9780135969854

9th Edition

Authors: David M. Levine, David F. Stephan, Kathryn A. Szabat

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